Friday, November 5, 2010

Wishek Chiropractic is thinking BIG in a small town!


Dr. Eric Froehling, owner and chiropractor at Wishek Chiropractic shares his journey and business insights.

How long have you been in business?
We started in April of 1995. Almost 15 years and it has gone by fast.

How many people do you employ?
Two full time and two part time.

Tell us a little bit about your journey and how you ended up in Wishek.
I was already in practice as an associate with another doctor in Bloomington, MN. I traveled to Bismarck to take the State Board Exam and met Dr. Schubert who was selling his practice in Wishek. I did drive here to look at it. Since my wife was an office manager for a chiropractic clinic as well, we decided to venture out on our own. We were the only chiropractic clinic in the county and business grew very quickly.

What do you enjoy most about doing business in Wishek?
There are good people here. The area has supported us well and it has been a great place to raise a family.

What are some key principles that you use to help your business succeed?
Successful people spend 10% of their time focused on their problems and 90% of their time focused on their solution. You can eliminate a lot of stress with this mindset. Remember that success comes from you not to you. You can’t wait for something great to happen to you, you need to make that happen. And finally my favorite quote of all time is from Helen Keller. “So much has been given to me I have no time to ponder over that which has been denied.” It is a profound statement I think about often.

What advice would you have for someone wanting to become an entrepreneur in rural North Dakota?
Think big in a small town! You need to have the confidence that your goods and services offered are every bit as good as your Bismarck competitors. If you can offer great customer service, you can keep that business local.

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